Alabama ranks as the third unhealthiest state and the second most obese state in the nation. The Jefferson County project is committed to changing environments where residents live, work, learn, and play to ensure that the healthy choice is the easy choice to make for all generations. Focused interventions include improving options for safe physical activity by supporting mixed-use land development; developing greenways to increase everyday movement and access to physical activity hot spots; improving access to healthy food and beverage options in "food deserts"; establishing neighborhood walking groups in low-income communities; promoting exercise as medicine through employer-sponsored flexible spending accounts; and disseminating health information through mass media and targeted radio dramas.
Jefferson County's tobacco use prevention and cessation initiative is promoting changes in policies to reduce smoking opportunities and reduce access to tobacco products. The county is working to encourage coverage of cessation services and products through worksite insurance and health policies. The county is also continuing its efforts to highlight the negative aspects of tobacco use via an aggressive educational campaign including social networking sites.
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