The latest anti-smoking campaign of the INSPIRE Tobacco Prevention Initiative is "Reverse the Damage". This campaign seeks to educate Santa Clara County residents about the health benefits of giving up smoking by providing facts to encourage smokers to quit. The print ad, in English, Spanish and Vietnamese, are currently placed on billboards, bus shelters, gas pump toppers and other venue-based ads, and point of purchase displays such as convenience stores, through the month of May 2012. This message is expected to reach more than 52,000 Santa Clara County residents. The print ad is also posted on the You Smoke They Smoke Facebook page.
To learn more about other tobacco prevention media campaigns in Santa Clara County, click here.